“INSTAGRAM BASICS: BUILD A FOLLOWING, INCREASE ENGAGEMENT, AND UNDERSTAND ANALYTICS” W/ FRANCESCA OLSEN

Wednesday, April 19, 2023 | 2:00 PM – 4:00 PM (in Zoom)

Instagram is a visual social media platform with over a billion monthly active users. How can artists best use this platform to grow their audience and make the most out of the time they invest in the platform?  In this workshop, we’ll cover both the basics of Instagram growth—designing varied content; best use of hashtags, reels and stories; “Link in Bio” best practices; and the difference between personal, creative, and business accounts—before moving on to IG analytics, the platform’s changing algorithm, and “hacks” to make stories more graphically appealing. The workshop will begin with an informational presentation and then shift into a Q&A discussion to work through specific challenges participants are facing in their own engagement. Artists will leave with direct action steps and a copy of Francesca’s “IG Best Practices for Creatives.” Francesca Olsen is a writer, musician, textile artist, and digital marketing consultant.

Best suited for artists of all disciplines who currently have 3,000 followers or fewer. 100 live participants max.

Presented with the Essex County Community Foundation’s Creative County Initiative.
Open to artists in MA, CT, and RI with priority to Essex County (MA) artists.

This workshop will be recorded! If you’re unable to attend the live session, you can still register via Zoom and, if approved, we’ll send you a link to access the recording after the workshop is complete.

Register via Zoom.